Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) is one of the most important pillars of the Year of Giving; it urges private sector companies and establishments to adopt more efficient social responsibility practices that contribute to the development process in the UAE, through building a solid partnership with the public sector.
CSR Smart Platform: A comprehensive electronic platform that will facilitate the success of introducing CSR to private sector companies. The platform will include tutorials on how to introduce and apply CSR practices effectively, a list of initiatives and development projects aligned with community priorities, and an intelligent tool to enhance coordination between companies and stakeholders.
CSR Forum: Establish a CSR forum as a platform that promotes networking and partnerships between leaders in the private and humanitarian sectors, sharing best practice and guide them to ensure that their initiatives are mutually beneficial and successful.
CSR Committees: Committees formed at the CSR Forum, in accordance with specific areas of mutual interest between the private and non-profit sectors, created in order to help develop the performance of humanitarian and charity organisations.
CSR National Statistics: Periodical data and statistical collection about the state of CSR in the UAE in order to monitor current practices, progress, and compare with other countries.
CSR National Index: An annual index of the percentage of contribution to projects and initiatives by companies across the UAE.
CSR Mandatory Disclosure: A framework requiring all private sector companies and establishments renewing their trade license to disclose their CSR initiatives and contributions.
Responsible Procurement: A percentage of government contracts will be dedicated to private sector companies and contractors that excel in CSR.
Annual Celebration of CSR results: An annual event whereby private sector companies announce their CSR National Index. Outstanding contributors and CSR innovators will be honoured, and workshops will be held in order to enhance the performance of the CSR sector in the country.
CSR Mark: A recognition of private sector companies that embrace CSR regulations and reflect an outstanding contribution in the community.
CSR Passport: A passport granted only to a limited number of CSR-excelling companies; the passport symbolizes a partnership with the government, with exclusive privileges and opportunities.
The National Strategy for the Year of Giving aims to promote and instil the value of volunteerism in all people, and all aspects, of the community. Volunteering is an integral investment and contribution to the prosperity of society and its development.
The National Platform for Volunteers: A comprehensive online database that contains a list of the entities that recruit volunteers as well as organisations that can benefit from voluntary work, in addition to the required skills and expertise. The smart platform, which operates at the state level, is an opportunity for volunteers and institutions to coordinate.
The National Centre for Volunteering: A centre launched by the Federal Government in order to regulate voluntary work and supervise it. The Centre also provides support and training for volunteers, and conducts statistical studies and reports on volunteer work and philanthropy in the UAE.
The National Volunteer Training Programme: A training and educational programme for volunteers in various fields, which will enable them to refine their skills. These programmes are available to current volunteers, activists, and any citizen or resident of the state who is interested in volunteering.
Skills-based Volunteer Programme: The first of its kind in the country, this programme will urge experts and professionals, such as doctors, engineers, technicians and more, to contribute by volunteering their time and their special skills.
Volunteer Opportunities in the Government: The Federal and Local Governments will provide volunteer opportunities in various sectors, with a focus on skills-based volunteering.
Volunteerism among Government Employees: The development of plans and mechanisms to encourage Federal and Local Government employees to participate in volunteer work.
Volunteerism Mandatory Disclosure: Companies will be required to disclose their contributions to volunteering, with regard to how many employees they have and the total number of volunteer hours they accumulated per annum; incentives will be offered in this regard.
Volunteer Points: An incentive programme that rewards volunteers with points based on their contributions and efforts, including the number of hours they spent volunteering and the value of their work. The points will be calculated, and outstanding volunteers awarded accordingly.
The Annual Volunteer Event: An annual celebration for volunteers and institutions, where volunteers highlight their experience and get to meet others to share their expertise and celebrate their work.
Volunteering Curriculum: Volunteering will be introduced in schools and a curriculum tailored specifically for this purpose to teach the humanitarian and civilised value of volunteering to students. Students will be introduced to values of altruism from a young age, and be educated on, and inspired by, important figures who dedicated much of their lives to giving.
The National Strategy for Volunteerism 2021: A strategy, based on extensive studies, to be developed and implemented by the government and private agencies, promoting volunteerism and increasing the number of volunteers in the state so that the UAE becomes a philanthropy leader both regionally and globally by 2021.
Growth of Humanitarian Organisations in the Development Sector
At the core of the vision for the Year of Giving is the mission to enhance the role of Humanitarian Organisations in the development path of the nation, as well as on the international stage, by providing relief regionally and globally, in line with the UAE Global Giving Indicators.
Humanitarian Organisations Coordinating Council: A council will be established in order to connect humanitarian organisations and coordinate between them so that they share knowledge and experiences, and unite their efforts in the common goal to contribute to the development of the nation in alignment with its strategic direction; the council will develop a range of initiatives.
A Professional Diploma in Humanitarian Work: An academic programme will be designed in order to produce more professionals in the field of humanitarian work, equipping them with the necessary skills and expertise to develop the overall performance of the philanthropic sector. This programme falls under the Humanitarian Organisations Coordinating Council.
Humanitarian Organisations in the Development Sector Smart Platform: A comprehensive online platform for all humanitarian organisations in the country, so that all projects are standardized, ensuring coherence and efficient integration.
A ‘Giving’ Donation: An initiative, in coordination with several banks in the UAE, whereby ATM machines provide users the option to donate to several development initiatives in the country, in accordance with the development orientations and policies in the country.
Credit Cards for Good: Also in collaboration with several UAE banks, whereby a ratio of any purchases will deducted and donated to development projects in the country.
National Statistics for Humanitarian Organisations in the Development Sector: Collecting statistical data on the work of Humanitarian Organisations in the Development Sector, to examine the already established practices and compare them with the experiences of pioneering countries in this field, to enable humanitarian and charity organisations to design a strategic plan and prepare studies and reports.
The Humanitarian Organisations in the Development Sector Plan: A comprehensive plan that will measure the performance of humanitarian organisations and enhance their services in order to make them play a leading role both regionally and globally. To ensure this, two evaluation programmes will be developed:
Measurement and self-evaluation tool: A tool that will allow humanitarian organisations to assess their programmes, projects, operations and strategic plans in order to ensure consistent growth. A guide will be prepared and published to evaluate and measure the performance of humanitarian organisations.
Quality and Excellence Standard: Develop standards in order to ensure the highest quality of work and contribution in development from charities and humanitarian organisations. In addition, measurement criteria will be in line with global best practice.
Partnerships between Local and International Development Institutions: A collaborative initiative that will allow local and international institutions to share best practice and knowledge regarding best practices in order to ensure continuous improvement.
Serving the Nation
Serving the Nation is an essential pillar of the Year of Giving, as reflected in the sacrifices people serving the nation make for the sake of upholding the country and enhancing its status socially, economically, intellectually, and humanely, in a manner that supports its stability and contributes to its development. This type of work is altruistic, an expression of loyalty and is a reflection of the individual’s sense of responsibility to preserving their country, heritage and identity. The youth will be an important target in ‘Serving the Nation’, as proposed by the Year of Giving National Strategy, and will provide young people a suitable environment to evolve their talents, and to serve their country in various sectors and fields.
100 Ways to Serve the Nation: This initiative offers one hundred different ways to serve the nation, in various projects and within various sectors and fields. The initiative will also include the development of a platform that includes different opportunities for young people to serve their nation in government and national institutions, which require various efforts and contributions that define serving the community.
“Serving the Nation” in Artistic and Literary Awards: In coordination with various artistic and literary awards in the UAE, this initiative includes developing a literary or artistic award, among the already established awards, to recognise and celebrate service to the Nation.. As artistic and literary forms of expression are among the most authentic and important, this initiative aims to leverage that medium in order to reach and inspire younger generations.
Youth Visiting National Monuments: This initiative focuses on organising visits by young people to various monuments across the UAE, in order to them to learn historic and national stories about their heritage, and develop a strong feeling of belonging.
Pioneers of Goodness: This initiative is aimed at creating and preparing young Emiratis to be social media pioneers, so that they may promote the values of goodness and giving.
The Nation’s Role Models: This initiative seeks to highlight the honourable members of society who set an ideal example of serving their nation, as doctors, engineers, teachers, directors, or even students, who have led distinctive national initiatives or adopted a pioneering idea in this field.
The Development of a Legislative System
A legislative system will be developed in order to provide a legal framework for the pillars of the Year of Giving, and provide tools in order to achieve the vision, mission and general objectives of the National Strategy for the Year of Giving, which seeks to institutionalize and regulate humanitarian work in the UAE.
The Federal Law on Volunteerism: A law that aims to regulate volunteerism practices through a legislative framework, thus contributing to entrenching the culture of volunteering. The law will also establish a framework, based on a seven-star system, for assessing volunteer contributions by institutions, seeking to enhance voluntary work.
The Federal Law on CSR: A law that aims to regulate CSR in the country, determining its rules, scope of interest, motivational systems, prerogatives, and more.
The Federal Law on Endowment (Waqf): A law that aims to define permanent charitable endowment, its types and provisions as well as the period of endowment.
Community Service: A law that can be applied to address minor misdemeanours, which is a substitute for a prison sentence of no more than six months, and which entails a maximum period of three months of community service.
Giving is Happiness: This initiative focusses on the entrenching the value of giving in society, in its physical and moral form, and in all groups, ages and nationalities. Five motivational programmes on giving fall under this initiative, which aim to strengthen the role of giving in society, and in spreading happiness. These programmes include:
One Million Acts of Giving App: An initiative that aims to raise awareness of moral and material giving, and promote the philanthropic initiatives taking place. A major campaign will be launched across social media platforms to support and lend momentum to these giving activities and projects, as well as inspiring people in society to take part. This initiative aims to register one million acts of giving across the UAE by the end of 2017.
100 Days of Giving: Complements the “100 days of Positivity” initiative, “100 Days of Giving” urges schools to create programmes that inspire students to give, with the aim of creating a generation of altruistic people that exercise giving on a daily basis, whether inside or outside school.
The National Survey on Giving: A survey that aims to identify philanthropic attitudes and behaviour in the UAE, allowing policies to be developed accordingly in order to promote philanthropy and as such achieve happiness.
Giving Markets: Actual markets that offer goods for low-income families, alleviating their burden and supporting them in meeting their needs. The markets will also aim to shift UAE perception of giving and the happiness of others.
The Flavours of Giving: A programme, in cooperation with local food and drinks establishments, which encourages them to add a ‘Year of Giving’ item on their menu, integrating giving as a daily practice in the UAE.
The Role of the Media
The media plays a special and important role in the Year of Giving because its support is vital in reaching the community and promoting the value of giving. The media is a pivotal partner in establishing and promoting a culture of goodness in various sectors of society.
One Billion AED for Goodness: In line with the CSR goals, this initiative aims to collect one billion AED worth of donated media coverage from various media outlets, in order to promote goodness, as well as projects and initiatives that support the Year of Giving.
Goodness App: A smart app that collates all Year of Giving initiatives, making it more accessible for everyone to follow events and track them.
The Good Knights: This initiative is about the media highlighting the efforts of altruistic members of various communities, who dedicate their time and effort to doing charity work and instilling the culture of giving within their communities.
Creativity and Innovation in Giving: A competition for youth to generate creative and touching media content, to be shared on social media platforms, which raises awareness of the #YearofGiving, and reaches younger generations with the important messages of goodness and giving.
Reporters for Giving: This initiative is aimed at media field reporters, and urges them to volunteer their time and effort covering and promoting initiatives for the Year of Giving. Reporters and journalists are also encouraged under this initiative to volunteer their time training and mentoring students, and participating in community events.
Giving Influencers: A gathering of social media influencers, journalists, intellectuals, writers and artists, so they promote the culture of giving, and deliver the message via media outlets to the targeted members of the community. The gathering is also an opportunity for those influencers to brainstorm new ideas for the Year of Giving, and oversee their implementation.
The Giving Walkathon: An initiative organised by the National Media Council (NMC), in participation with members in the media sector, the walkathon seeks to raise awareness of the Year of Giving, and to promote messages of philanthropy and altruism to all segments of society.