The National Strategy for the Year of Giving


The UAE National Strategy for the Year of Giving is a comprehensive plan to institutionalise humanitarianism in the public and private sectors. It stems from a vision to consolidate humanitarian work and establish the UAE as the most philanthropic country in the world.

Strategy pillars:

  • Corporate Social Responsibility (CSR)
  • Volunteerism
  • Enhancing the role of humanitarian organisations
  • Serving the nation
  • The development of a legislative system around giving
  • The role of the media
HH Sheikh Khalifa bin Zayed Al Nahyan
Serving the Nation is a responsibility shared by the government, individuals and the private sector, all members of the team that make the UAE one.